#Articles

Reference pieces written to answer one buyer question each, with the numbers and the sources. Updated when the numbers change.

#What does GEO cost in Europe in 2026?

Agency prices by tier, one-off audits, per-article rates, tool subscriptions, and the contract terms that are standard. With 30 published price points from the UK, Germany, France, Ireland, the Baltics and the US.

#Which AI bots should you allow in robots.txt?

Every AI crawler by vendor, what each one does, what blocking it changes, and a robots.txt you can copy. Includes the CDN and JavaScript checks that robots.txt does not cover.

More to come: how AI engines choose sources, how to measure share of voice, how to set up the GA4 AI channel. Ask for one at contact.